Marketing Manager

This position reports to Chief Commercial Officer

Bilingual (English and Arabic)

Job Description

Responsible for leading and coordinating all marketing communications efforts, including branding & positioning, corporate web site, prospect generation and customer acquisition programs and corporate and product marketing collateral; management of corporate events. This position ensures that all company marketing communications messaging is effectively and consistently conveyed across multiple communication mediums.

Duties & Responsibilities

1. Develop and execute company's strategy for building, managing and measuring the company's brand positioning.

2. Drive all aspects of Royal Jet advertising including on-line and print and ensure all advertising spend is justified through a measurable return to the business.

3. Work with all tiers of the sales organization to develop revenue generating marketing programs across all customer segments.

4. Develop and execute robust lead generation campaigns in conjunction with the Director of Sales.

5. Manage corporate website and ensure it is a relevant and effective communications channel.

6. Ensure all marketing communications messaging and print collateral is consistent with established branding goals.

7. Develop and implement measurement and metrics for evaluating all marketing activities.

8. Develop the strategy and the agenda and manage costs of participation at industry related events and international and local exhibitions, trade fairs, seminars, events which will contribute to an increase in market awareness and promote Royal Jets commercial opportunities to enhance returns and maximize benefits from such investments.

Communication and working relationships

Chief Commercial officer

CEO Office

Senior Sales Manager

Top Management (presentation)

Commercial & Marketing Staff

Major Corporate Businesses

Associated Branding Companies

Media

Qualifications

Minimum 5 years experience in charter business

Proven track record in Marketing and Communication

Established relationships with Media & Events

Complete product knowledge and the market practices of the areas under jurisdiction.

Experience of people management

Strong, clear, concise written and verbal communication skills in English and knowledge of Arabic and other major languages

They must be prepared to act on their own initiative, be articulate and also be able to communicate with senior management both within Royal Jet’s and the sales field

Special Skills Requirement

Track record of creating and executing campaigns generating qualified leads, promoting trial and leading to high sales conversion rates.

Candidates should be well versed in a wide range of creation and lead generation techniques, including direct marketing, customer events and advertising.

Strong understanding of and experience in managing key marketing communications activities (brand identity and positioning, promotions and advertising, corporate marketing collateral development, product marketing collateral development, communications quality control, and corporate events planning and management).

Multifunctional and effective across all marketing disciplines

Strong network of industry peers

Competencies

Influence & Negotiation

Strategic Planning

Flexibility & Innovation

Problem Solving & Decision Making

Industry Awareness

Commercial Orientation

Planning & Organising

Creativity and Innovation

Problem Solving

Teamwork

Customer Service Orientation

Communication (Oral & Written)